Applied Scientist (Marketing)

  • Xero
  • Melbourne, AU
  • Jun 06, 2024

Job Description

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

Xero marketing is building a modern, automated, and data-driven approach to driving growth and impact. The Applied Science team on marketing designs and builds the core measurement and optimization components of the marketing system.
As an Applied Scientist you will work with senior colleagues in the Science team and subject matter experts from across marketing and the business to understand marketing’s impact. You will lead the design and implementation of improvements to make the system more impactful and efficient.

By actively living Xeroʼs values, you will contribute to our culture of collaboration, mutual respect, healthy skepticism, and embracing a growth mindset.

As part of a cross-functional team including engineers, marketers and product owners you will build and operate a system that efficiently influences users and drives growth.


What you’ll do

  • Build statistical, optimization, and machine learning models for the measurement and optimization of marketing
  • Design and execute marketing experiments and interpret the results for actionable learnings
  • Understand user behavior and marketing performance in our data and use it to identify opportunities to improve
  • Present findings to leadership to inform business decisions
  • Work with partners like Google and Meta to understand their product offerings and help inform how Xero uses them
  • Collaborate closely with cross-functional partners in marketing, engineering, and product to build our automated, algorithmic, marketing platform


Success looks like

  • Understand the business problems we are trying to solve. Be able to translate between the business context and the technical solution.
  • Achieve a clearer view of marketing impact to inform the work of marketers and the decisions of business stakeholders. Both overall and at a granular level.
  • Fit the right solution to each problem—simple where it works, complex where it’s needed.
  • Increase the efficiency and impact of marketing


What you’ll bring with you

  • Ph.D., M.S., or Bachelors degree in Statistics, Economics, Machine Learning, or other quantitative fields
  • 2+ yrs Industry experience in a Data Scientist, Applied Scientist, or similar role
  • Experience in experimental design and analysis
  • Experience with dashboarding / visualization (e.g. Tableau)
  • Experience working with big data frameworks (e.g. Hadoop, Spark)
  • Experience with exploratory data analysis and model building
  • Knowledge of underlying mathematical foundations of statistics, optimization, economics, and analytics.
  • Knowledge of experimental design and analysis
  • Model development with understanding of data and business context
  • Advanced SQL proficiency
  • Proficiency in Python or R or similar language
  • Excellent written and verbal communication and stakeholder management
  • Excellent judgement, critical-thinking, and decision-making skills
Why Xero? 
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.