Maple Leaf Sports & Entertainment (MLSE)
Toronto, ON, Canada
In this role, you will bring the passion for Integrated Brand Marketing. From annual brand planning, program development, audience building, and enhancing our fan experiences inside and outside our venues, this role plays a critical role in connecting with our fans across all touchpoints. Working under the Director, Integrated Brand Marketing & Fan Engagement, you will collaborate with various business, sales, ticketing and creative marketing groups, merging business, creativity, data and technology to develop campaigns and initiatives that promote our teams throughout the fan journey. Energize brand programs. You will come up with new directions that can be implemented into new and existing programs and plans while reiterating the overarching value proposition for fans. Collaborate with various departmental teams. You will work closely with data and insights, to inform and optimize our plans and decisions. Establish and implement program plans. You will develop program...